REFORM – A Modern Digital Marketing Company

A MODERN DIGITAL
MARKETING COMPANY

Specializing in harnessing influencer collaboration, performance marketing, content creation,
and media to elevate your brand to new heights in the digital realm.

Specializing in harnessing influencer collaboration, performance marketing, content creation, and media to elevate your brand to new heights in the digital realm.

OUR SERVICES

KOL Marketing

We connect you with the most relevant KOLs and audience. From micro-influencers to industry thought leaders,

we facilitate authentic partnerships that drive brand affinity and foster trust among your target demographic.

We connect you with the most relevant KOLs and audience. From micro-influencers to industry thought leaders, we facilitate authentic partnerships that drive brand affinity and foster trust among your target demographic.

Case Study

Brand: Mobile Legends: Bang Bang
Campaign: #GGboraktepi
Moonton x REFORM

Who Are They?
Mobile Legends: Bang Bang (MLBB) is a mobile multiplayer online battle arena (MOBA) game developed and published by Moonton, a subsidiary of ByteDance. The game was released in 2016 and grew in popularity, most prominently in Southeast Asia. Now, the game has since crossed 1 billion downloads, with peak monthly players of 100 million.

Campaign Objectives
The #GGboraktepi aims to encourage organic social media discussions and community feedback on the current MLBB meta, in order to guide Moonton’s innovation and updates for the game.

Analysis

16 Key Opinion Leaders (KOLs)

9.74M
Cumulative Reach

9.55% Engagement Rate on TikTok

1.6M
followers

Performance Marketing

Performance
Marketing

Performance Marketing Harnessing data-driven insights and advanced targeting strategies, we meticulously design and execute
performance marketing campaigns that deliver measurable results. Whether it’s lead generation or conversion
optimization, we optimize every facet of your digital advertising initiatives to achieve optimal outcomes.

Performance Marketing Harnessing data-driven insights and advanced targeting strategies, we meticulously design and execute performance marketing campaigns that deliver measurable results. Whether it’s lead generation or conversion optimization, we optimize every facet of your digital advertising initiatives to achieve optimal outcomes.

Case Study

Who Are They?

Datum Jelatek is a prestigious residence in Malaysia, catering to various demographics, including newlyweds, investors, retirees, and frequent travelers. Their goal is to increase brand awareness and drive lead generation for potential buyers through an effective and strategic digital marketing campaign.

Campaign Objective
The primary focus of the REFORM Digital campaign for Datum Jelatek was to:

Build high-impact, creative ads aimed to drive generation for Datum Jelatek Residence.
Evolve brand awareness and content strategies to generate interest, attract quality leads, and drive traffic to the website.
Run targeted A/B testing to optimize ad performance and enhance conversion rates.

Result

Unique Reach: 27,584 targeted individuals

Total Leads Generated: 68 leads

Cost Per Lead (CPL): RM 54.41

Content Creation

We craft customized social media strategies to enhance your brand’s visibility across diverse platforms

such as Facebook, Instagram, Linkedin, and more.

We craft customized social media strategies to enhance your brand’s visibility across diverse platforms such as Facebook, Instagram, Linkedin, and more.

Case Study

Campaign Objective

The campaign objectives for JKG Land focus on driving targeted traffic to their official website by increasing link clicks on social media posts, significantly enhancing brand awareness through higher video view counts on their platforms, and fostering meaningful connections with their audience by boosting engagement rates via interactive content. This approach aims to build strong, lasting relationship with their customers.

35.5k FB following

8.6k Content Interaction

REFORM MEDIA+

REFORM Media+

Our media buying services elevate your brand across a range of digital channels. We leverage our expertise and network to strategize,
negotiate, and execute campaigns customized to your objectives and budget. Whether display ads, programmatic buys, native placements,
radio, OOH, or TVC media, we optimize every investment for optimal ROI and heightened visibility.

Our media buying services elevate your brand across a range of digital channels. We leverage our expertise and network to strategize, negotiate, and execute campaigns customized to your objectives and budget. Whether display ads, programmatic buys, native placements, radio, OOH, or TVC media, we optimize every investment for optimal ROI and heightened visibility.

Case Study

Who Are They?

IJM Land is a leading property developer in Malaysia, known for its innovative developments and community-focused projects. They partnered with REFORM Digital to enhance visibility for Seremban 2, a thriving township development.

Campaign Objective

The goal was to boost awareness and drive engagement for Seremban 2, positioning it as a prime residential location in Negeri Sembilan. The campaign sought to reach potential homeowners and investors, particularly targeting younger families and professionals looking to move to the area.

Results

A significant increase in social media followers and interactions.
Higher website traffic and time spent on the Seremban 2 project pages.
Increased foot traffic to property viewing events and a surge in inquiries from interested buyers.

WELCOME TO REFORM DIGITAL

REFORM Digital specializes in KOL and media branding, expert content creation, and effective performance marketing strategies.

With over 15 years of combined experience, we’re dedicated to fostering dynamic online communities and crafting compelling narratives that resonate across diverse audiences.

WHY CHOOSE US?

WHY
CHOOSE US?

Authenticity

We place emphasis on authentic, transparent KOLs partnership and genuine, relatable branding.

Innovation

Our team of creative experts crafts exceptional content across leading social media platforms.

Hypertargeting Prowess

We deploy ultra targeted ads to reach your ideal audience, amplifying your brand's objectives.

WHERE IDEAS IGNITE SOLUTIONS

A glimpse into the ideas that fuel impactful strategies, where creativity meets purpose. Each proposal represents how innovative thinking powers the engine of success, driving results and sparking meaningful connections. Explore how ideas come to life, shaping the path toward brand growth.

REFORM SYNERGY:
INTEGRATED DIGITAL AND MEDIA EXCELLENCE

REFORM Media+

REFORM Media+ services amplify the brand across digital channels, including media planning OOH, radio, rich media, and publications. We craft tailored campaigns, from display ads to programmatic and native placements, optimizing for maximum ROI and visibility. Focusing on KOL partnerships, performance marketing, and content creation, we deliver unified strategies that captivate your audience.

REFORM Unity

We excel in creating cohesive digital strategies that showcase your brand’s unique story, captivating your audience and driving engagement. From KOL marketing to performance and content creation, we’ve got you covered.

OUR SERVICES

Mobile Legends Bang Bang #GGboraktepi
Moonton x REFORM

Who Are They?
Mobile Legends: Bang Bang (MLBB), a mobile multiplayer online battle arena (MOBA) game crafted by Moonton, a subsidiary of ByteDance. Launched in 2016, it quickly gained popularity, particularly in Southeast Asia. To date, the game has surpassed 1 billion downloads and boasts a peak monthly player base of 100 million.

Campaign Objectives
#GGboraktepi seeks to foster organic social media conversations and community feedback on the current MLBB meta, guiding Moonton’s game innovation and updates.

Campaign Summary
The campaign involved 16 Key Opinion Leaders (KOLs) whose collaborative efforts achieved a combined reach of over 9.74 million, markedly enhancing the brand’s visibility and engagement. Notably, mid-tier KOLs delivered outstanding results with a remarkable 9.55% engagement rate on TikTok, reaching 1.6 million followers. This surpasses the performance of Alpha KOLs, underscoring TikTok’s superior engagement metrics compared to Instagram and Facebook.

Case Study

SP Setia is dedicated to enriching lives by offering empowering lifestyles through homes that embody their commitment to excellence. This dedication stems from a singular and distinctive belief.

Reform partnered with SP Setia on their Peranakan Straits property development project, executing hyper-targeted ads tailored to a niche audience. Our efforts have achieved up to a 70% increase in reaching the ideal target audience, significantly boosting sales opportunities for the project.

“Reform (previously Leeads Interactive) is committed to delivering as per our requirement. We saw positive results and there were increases in Sales. They are knowledgeable and up to date with the latest digital trends. Kudos to the team.”

Rajes | Marketing Manager, Setia Eco Templer.

Case Study

Big Apple Donuts & Coffee entrusted Reform with comprehensive digital media planning and buying for their campaign. This included launching social media contests on Facebook and Instagram, enhancing their Sponsored Influencer campaign, achieving high media uptake rates through Public Relations, and creating an immersive product launch experience with impactful Rich Media solutions.