KOL Marketing
We connect you with the most relevant KOLs and audience. From micro-influencers to industry thought leaders,
we facilitate authentic partnerships that drive brand affinity and foster trust among your target demographic.
We connect you with the most relevant KOLs and audience. From micro-influencers to industry thought leaders, we facilitate authentic partnerships that drive brand affinity and foster trust among your target demographic.
Case Study
Brand: Mobile Legends: Bang Bang
Campaign: #GGboraktepi
Moonton x REFORM
Who Are They?
Mobile Legends: Bang Bang (MLBB) is a mobile multiplayer online battle arena (MOBA) game developed and published by Moonton, a subsidiary of ByteDance. The game was released in 2016 and grew in popularity, most prominently in Southeast Asia. Now, the game has since crossed 1 billion downloads, with peak monthly players of 100 million.
Campaign Objectives
The #GGboraktepi aims to encourage organic social media discussions and community feedback on the current MLBB meta, in order to guide Moonton’s innovation and updates for the game.
Analysis
16 Key Opinion Leaders (KOLs)
9.74M
Cumulative Reach
9.55% Engagement Rate on TikTok
1.6M
followers